It seems like phone user interfaces are not designed to handle a lot of mobile web sites and applications individually or at the same time and are certainly not designed to quickly get you to what you want. So there is both a need and opportunity for innovation in a couple of areas:
- A user interface that accommodates 50-100 apps and bookmarks and at the same time make them easy to find and use
- A user interface that combines app icons and bookmarks eliminating the need for a separate browser app.
- As we are all different, we also want a user interface that we can personalize and organize the way we want. My mobileWeb comes to mind!
Well, not necessarily – there are companies bringing out enhanced user interface shells and application launchers that innovate in the areas described. To date many are focused of high end smart phones but there are one or two exceptions. More about these in a later blog!